There is Always Hope

September 11, 2009

The direction of interactive media technology has so many innovative paths. Nanotechnology and augmented human inventions, such as pace makers and neuro-networks, was just the tip of the iceberg. However, what caught my attention was the idea of e-ink, e-paper and Americhips. It used to seem like the new advances were causing other things to go extinct…but some of them are putting up a fight and adapting!

For many people print media seems to have a pretty bleak outlook, but more recently newspapers and magazines are finding ways to transform themselves into hybrid media forms. The creation of e-ink and e-paper has translated the traditional “black ink on your hands” print to an interactive touch screen that displays the appearance of a regular newspaper.  The audience will then be able to participate with the technological screen and get updates on what’s going on in the world.

Here are some examples:

http://www.youtube.com/watch?v=0B28SHBmMNI

http://www.youtube.com/watch?v=RDxr0GyiluM&feature=related

There is hope!

Magazines are also testing out a more Harry Potter like method through the use of Americhips. These tiny chips and screens are placed into a page of the magazine, which will showcase and play actual video pieces or advertisements. So when you open up your recent magazine purchase, you will be able to experience both hot and cool media. Don’t believe me? Check out Entertainment Weekly’s plan to deliver their magazine that incorporates Americhips to their customers in New York.  Depending on the reactions of the public, this could become a norm for this type of media.

Here is an example:

http://www.youtube.com/watch?v=hJXFuofWgaI

Since print media is trying to be proactive about keeping up with our ever-changing technology, I am starting to think that maybe they aren’t leaving this world as soon as I anticipated. Maybe they are just evolving. What do you think? Are they here to stay?

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