Communication Models

September 23, 2009

our group diagramAs the future of communication and technology progresses, their theories must change to encompass the complex systems we are part of today. During our course this morning, we brainstormed and sketched a model to depict the relationships and transference of information in this generation.

Since human-to-human interaction is only one of the many relationships we’ll see in the future, next to human-to-machine and machine-to-machine, our group wanted to create a theory similar to the Shannon-Weaver Model (this theory focuses on the concepts of who or what the information source is, the message, a transmitter, signals, noise and the receiver). However, we did not feel that this model fully portrayed communication in this era so the group altered and displayed the diagram according to what we thought was appropriate. The box represents the importance of media/technology as an overarching element that is integrated into our lives.

We also wanted to establish a category for each type of user/participant. These groupings originate from the book Groundswell, which placed people as Creators, Spectators, Critics, Interactives, Joiners or Collectors. Although a person may fit in one of these categories, they all interact with each other; depicting the more cyclical nature of the transfer of information within our diagram.

They are also groups that have two-way (or multi-directional) communication with the producers and prosumers (which our group previously replaced the word audience with in order to address the interactive element that people contribute to today). This intersection of the Venn diagram represents the collective intelligence or knowledge that each person contains.

While this may seem like the line is blurred between roles, that is one thing the group felt the future would hold. Each member has the ability to fit into any or several of the categories. Having interactive elements of communication and technology advancement has formed relationships that are no longer formatted in the one-way communication theory, but in more of a multi-directional system.


One Response to “Communication Models”

  1. andersj said

    Elegant outline.

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