What’s Your Brand?

October 28, 2009

Defined as the way you market yourself to the world, personal branding has become a large component of today’s digital era. It is the formation of your reputation, which, nowadays, is shaped mainly through online sites.

personalbranding2 Internet tools such as blogs, social networking accounts and curated network profiles have transformed from    communication between friends and groups with common interests to your professional and personal digital resume,    whether it was intended or not. This can affect anyone, positively or negatively, especially when it comes to careers.

Luckily for us these profiles, accounts, and written pieces on the web can more or less be controlled, allowing each    individual to mold the way they would like to be viewed by the public. So how do you want to be seen?

Dan Schawbel, the author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the award    winning Personal Branding Blog, has offered some tips on Mashable’s website that discusses how one can discover  how to self brand and how to implement these ideas.

He focuses on people finding their passion and branding themselves according to that rather than personal branding just for the sake of doing it. Schawbel also provides insight into what he calls the “personal branding toolkit” where one could find out a variety of techniques to put your brand out there.


To learn more you can visit: http://mashable.com/2009/02/05/personal-branding-101/

And find more tips from Dan Schawbel on the LinkedIn blog at: http://blog.linkedin.com/2009/04/07/5-linkedin-tips-on-effective-personal-branding/





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